About Me;
Hi I'm Leeni a 21 year old university student studying Law turned solopreneur living in London. I have a passion for business and human rights, in my free time I occasionally create content on social media . My content is about lifestyle, travel, food and just random topics I haven't really got a niche currently but in the past I used to run a blog on Disability Awareness in the South Asian / Muslim community. I always say I am the definition of diversity because of my identity, which includes being from a Muslim and British born Pakistani family whilst also being differently abled. I have always been intrigued by the art of perfumery and the aromas of Arabian Fragrances. I have been a fragrance enthusiast since forever. My passion and love for fragrances was shaped by my family holidays to Dubai . Since I was a child I would also be fascinated with different smells for example the smell of; lavender plants, petrol, sharpie pens and that smell of a new Apple product straight out of the box (IYKYK).
How it all started:
By Leeni Fragrances officially launched in September 2023. The Idea of the brand had been suggested to me by my uncle during the covid lockdown period . I have always been passionate about opening my own business and becoming a Solo/Entrepreneur. After much thought and planning By Leeni Fragrances finally launched in 2023 after I had taken a trip to Dubai to find the best manufacturers in the United Arab Emirates. The brand is named By Leeni Fragrances due to my family and friends always referring to me as "Leeni". The goal of this brand has been to provide luxurious and unique fragrance .The first product idea was Alif and the first releases included Royal Bliss and Golden Hour (now sold out). All of our products have been manufactured in the United Arab Emirates by professional perfumers, our products are all cruelty free we do not test on animals.
By Leeni Fragrances ;
Our brand is the vision and creation of a dedicated solopreneur, Leeni. As a one-woman show, Leeni personally handles every aspect of the business, from designing logos and crafting the website to managing social media, product photography, videography, and packaging design. Each fragrance is meticulously packed by Leeni herself, ensuring that every detail reflects her passion and commitment.
While most elements of the business are managed by Leeni, we have also collaborated with a professional photographer and esteemed perfumers in Dubai to bring our vision to life. Leeni's hands-on approach guarantees that every product embodies the care and creativity that define our brand.
